EdgeCon

Step into the spotlight and learn how to tour and lease like a superstar! This class takes inspiration from one of the biggest names in pop culture, blending essential leasing concepts with a touch of music industry flair. Whether you’re a new agent or a seasoned pro, you’ll discover how to:

• Master key leasing strategies that ensure your tours hit all the right notes.
• Develop the confidence to handle objections and negotiate leases with the finesse of a chart-topping artist.
• Unlock innovative pricing strategies and revenue optimization techniques to maximize your leasing success.
• Enhance your digital marketing skills to attract and engage today’s savvy prospects.
• Build meaningful connections with prospects, turning tours into lasting relationships.

• Fearless Era | Overcoming Leasing Obstacles with Confidence
  • Introduction to the leasing process
  • Identifying common leasing objections
  • Techniques for overcoming objections fearlessly
  • Role-playing exercises to practice objection handling
• Speak Now Era | Effective Communication in Leasing
  • Importance of clear communication during leasing tours
  • Active listening skills for leasing agents
  • Verbal and non-verbal communication strategies
  • Role-playing exercises to improve communication skills
• Red Era | Building Relationships to Seal the Deal
  • The significance of building rapport with prospects
  • Techniques for creating emotional connections during tours
  • Building trust and credibility with potential residents
  • Role-playing exercises to demonstrate relationship-building techniques
• 1989 Era | Pricing Strategies - Maximizing Revenue in the Digital Age
  • Understanding the importance of strategic pricing in the leasing process
  • Overcoming pricing objections with confidence and finesse
  • Utilizing automated revenue management software to optimize pricing strategies
  • Implementing dynamic pricing models to maximize revenue
  • Analyzing market trends and competitor pricing to inform pricing decisions
  • Role-playing exercises to practice addressing pricing objections effectively
  • Subtopics: "Shake it Off": Shaking off pricing objections and focusing on value selling.
• Reputation Era | Managing Online Presence for Leasing Success
  • Importance of online reputation management for apartment communities
  • Strategies for responding to online reviews professionally
  • Leveraging, Social media platforms to attract and engage prospects
  • Case studies and best practices for maintaining a positive online reputation
• Lover Era | Creating a Welcoming Community Environment
  • Cultivating a sense of belonging among residents
  • Strategies for fostering community engagement and participation
  • Hosting resident events and activities to promote camaraderie
• Folklore Era | Innovative Leasing Strategies for Modern Renters
  • Adapting leasing strategies to meet the needs of today's renters
  • Incorporating technology and digital tools into the leasing process
  • Creative marketing tactics to attract and retain residents
• Evermore Era | Building Long-Term Resident Relationships
  • Importance of resident retention in apartment management
  • Strategies for enhancing resident satisfaction and loyalty
  • Providing exceptional customer service throughout the lease term
• Midnights Era | Seizing Opportunities and Closing Deals After Hours
  • Ensure availability of quality materials that are available round the clock (video tours, photos, etc)
  • Leveraging tools like Chatbots
  • Maintaining availability

Are you ready to transform your leadership approach and create a more connected, productive workplace? This class is designed to help you overcome the challenges that often arise between onsite teams and corporate leadership. Too often, leaders are seen as distant overseers, creating barriers instead of building bridges. But leadership should be a resource, not a source of fear.

In this session, you’ll discover how to shift from a controlling mindset to one that fosters trust, collaboration, and open communication. We’ll explore how leadership positions can sometimes amplify negative traits, leading to toxic environments. More importantly, you’ll learn practical strategies to counteract these tendencies and cultivate a positive, supportive atmosphere where everyone can thrive.

One of the biggest disconnects in our industry is between onsite teams and corporate leaders. As careers progress, it’s easy to lose touch with the day-to-day realities of onsite work. For those who have never worked onsite, understanding and empathizing with those challenges can be even harder. This disconnect often leads to conflict, with both sides feeling misunderstood. Instead of resolving issues, dominance takes over, or employees disengage entirely.

This class will teach you how to humanize leadership, making leaders more approachable and communication more effective. You’ll discover the power of positive reinforcement—how simple, genuine recognition can boost morale and keep your team motivated without needing to tie it to monetary rewards. Remember how a sticker or a smiley face made us feel in kindergarten? That same principle applies here—employees at every level want to know they’re valued.

Don’t let leadership be the reason your team struggles. Learn how to create an environment where your employees feel seen, heard, and appreciated. In a market where every dollar counts, reducing employee turnover by fostering better communication and understanding could be your most valuable asset. Join us and take the first step toward becoming the leader your team needs.