Touring Like Taylor: Guide to SWIFT Leasing (Hybrid)
Optional: Please let us know if you would like to attend virtually.
Event Details
Presented by: Sonnie Sullivan, Capstone Real Estate
In this session, you will learn about:
- Gain a comprehensive understanding of essential leasing concepts and strategies applicable to property touring and leasing.
- Develop effective communication and rapport-building skills to engage prospects and foster meaningful connections during leasing tours.
- Acquire practical techniques for overcoming objections and negotiating lease terms with confidence and finesse.
- Explore innovative pricing strategies and revenue optimization techniques to maximize profitability in the leasing process.
- Enhance proficiency in leveraging digital marketing tools and platforms to attract and engage prospects in the digital age
- This program benefits both new agents and seasoned team members, infusing leasing concepts with inspiration from Taylor Swift's career to create an engaging learning experience.
Attendees can earn 2 CEC's!
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COURSE GOOD FOR FOLLOWING EDUCATION TRACKS:
For More Information:
"1. Fearless Era: Overcoming Leasing Obstacles with Confidence
Introduction to the leasing process
Identifying common leasing objections
Techniques for overcoming objections fearlessly
Role-playing exercises to practice objection handling
2. Speak Now Era: Effective Communication in Leasing
Importance of clear communication during leasing tours
Active listening skills for leasing agents
Verbal and non-verbal communication strategies
Role-playing exercises to improve communication skills
3. Red Era: Building Relationships to Seal the Deal
The significance of building rapport with prospects
Techniques for creating emotional connections during tours
Building trust and credibility with potential residents
Role-playing exercises to demonstrate relationship-building techniques
4. 1989 Era: Pricing Strategies - Maximizing Revenue in the Digital Age
Understanding the importance of strategic pricing in the leasing process
Overcoming pricing objections with confidence and finesse
Utilizing automated revenue management software to optimize pricing strategies
Implementing dynamic pricing models to maximize revenue
Analyzing market trends and competitor pricing to inform pricing decisions
Role-playing exercises to practice addressing pricing objections effectively
Subtopics:
""Shake it Off"": Shaking off pricing objections and focusing on value selling.
5. Midnight Era: Seizing Opportunities and Closing Deals After Hours
Ensure availability of quality materials that are available round the clock (video tours, photos, etc)
Leveraging tools like Chatbots
Maintaining availability
6. Reputation Era: Managing Online Presence for Leasing Success
Importance of online reputation management for apartment communities
Strategies for responding to online reviews professionally
Leveraging social media platforms to attract and engage prospects
Case studies and best practices for maintaining a positive online reputation
7. Lover Era: Creating a Welcoming Community Environment
Cultivating a sense of belonging among residents
Strategies for fostering community engagement and participation
Hosting resident events and activities to promote camaraderie
8. Folklore Era: Innovative Leasing Strategies for Modern Renters
Adapting leasing strategies to meet the needs of today's renters
Incorporating technology and digital tools into the leasing process
Creative marketing tactics to attract and retain residents
9. Evermore Era: Building Long-Term Resident Relationships
Importance of resident retention in apartment management
Strategies for enhancing resident satisfaction and loyalty
Providing exceptional customer service throughout the lease term"